Facebook Pixel

Written on 01/06/2020

Facebook Pixel

Facebook Pixel is a tool allows you to track people with ads on FB after they visited your website or a certain page on your website

The Facebook pixel is a piece of code that’s placed on your website to report conversions, build audiences and get insights about how people are using your website. You can create up to 10 pixels in your Business Manager account.

Set up Facebook Pixel

  1. to Business Manager Settings
  2. choose your Ads account
  3. click burger menu
  4. choose pixel
  5. Create pixel

Each ad account has only one code

Create Audience

  1. Click on Audiences
  2. Create Custom Audience
  3. Website Traffic
  4. Decides all pages or certain pages/ or by spend time /number of page views
  5. Give it a name

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