Google Market Research Tools to Understand Your Audience

Written on 18/05/2020

Google Market Research Tools to Understand Your Audience

Google Surveys

For fast focus group data: Google Surveys

Google Surveys give you a quick, cost-effective way to get valuable insights into the minds of your target audience. Gather the insights you need to make smarter, faster business decisions — in a fraction of the time it takes for traditional market research.

Use Google Surveys to:

  • Probe for audience thoughts on existing or past campaigns
  • Test consumer insights
  • Uncover customer mindsets

Google Trends

For in-depth consumer insights: Google Trends

Google Trends is an invaluable tool for marketers who need information about what matters most to their audiences. Google Trends uses real-time data to help marketers gauge consumer search behaviors over time. It’s also a go-to resource for marketers looking to explain or prepare for swings in demand.

The homepage of Google Trends offers you Featured Insights as well as news stories that are trending now. Scroll down and click on More Trending Searches to filter results by category and region.

If you have a topic, phrase, or trend you’d like to dig into, type it into the explore box. After your results page has loaded, you can compare up to four more items and adjust results by date, region, category, and type of search.

Use Google Trends to:

  • Answer key brand questions
  • Gauge consumer search behaviors
  • Confirm hypotheses about audience interests
  • Share audience interest over time

YouTube Trends

See what potential consumers are obsessing over on YouTube.

YouTube Trends is the destination for the latest trending videos on YouTube and a resource for daily insight into what’s happening in web video.

Go straight to the trending video feed. Check out the YouTube Trends blog for a look at trends that emerge on YouTube and videos that reflect broader cultural trends. You can also subscribe to YouTube Re:View to get the latest trending YouTube content delivered directly to your inbox.

Google Shopping Insights

For insights on how consumers shop for products using Google

Know what shoppers want. Google is the first place shoppers go to discover a new brand or product. Shopping Insights helps you understand what they’re looking for in your category.

Use Google Shopping Insights to:

  • Understand consumer awareness and mindshare for a product, from national down to city-level insights; Insights is currently available for the US market only

Google Correlate

For more ideas on what consumers love: Google Correlate

Google Correlate finds search patterns which correspond with real-world trends.

Use Google Correlate to:

  • Find queries that follow a similar search pattern, thereby uncovering insights that might not otherwise be visible.
  • Once revealed, these correlations can have implications for video creation, search optimization, related content, cross-promotional efforts, and even platforms for promotion.