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Alina Majali


Google Analytics Introduction

Google Analytics Introduction

Author Avatar wrote on 17/05/2020

Defining Digital Analytics

To begin, let’s start by defining “digital analytics” and why it’s important. So Krista, what’s the deal with digital analytics?

Well Justin, people usually purchase goods in stages.

In marketing, we have the concept of a purchase funnel. There are different stages within the funnel that describe customer interactions. A basic purchase funnel includes the following steps:

  • Acquisition involves building awareness and acquiring user interest
  • Behavior is when users engage with your business
  • Conversion is when a user becomes a customer and transacts with your business
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Effective Marketing Services

Effective Marketing Services

Author Avatar wrote on 17/05/2020

Pre-Marketing Research

  • Market Research We study the market demand for your services and products and its potential, then set the marketing goals
  • Competitors Research We study and analyze your competitors to create the most competitive offers that make you stand out from the crowd
  • Ideal Customer Identification We identify the ones who want your services and the ones who need them, where to find them, and how to reach them

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Ways to Get Clients

Ways to Get Clients

Author Avatar wrote on 17/05/2020

Clients are definitely one of the most important factors of running and sustaining a successful business. Without clients—especially those who pay you regularly—your business would be non-existent. Without clients in most cases, a business could not be considered a business but a project or even a plan.

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SMART Goal

SMART Goal

Author Avatar wrote on 17/05/2020

SMART goals are established using a specific set of criteria that ensures your goals are attainable. SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-Bound.

When writing a SMART goal, you work through each of those terms to build a goal that shares exactly what needs to be accomplished, when it needs to be accomplished by, and how you’ll know when you’re successful. Setting goals this way is helpful, because it eliminates generalities and guesswork, sets a clear finish line, and makes it that much easier to track progress and identify missed targets.

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9. PRESENTATION

9. PRESENTATION

Author Avatar wrote on 17/05/2020

The only goal of a presentation is to get the order and confirm the close

• Most sales people make the mistake that they have to do this amazing dog and pony show and that’s whats going to get people to buy
• That’s totally backwards

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Topics: MarketingBusinessSales