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Alina Majali


Enhance Your Ad with Extensions

Enhance Your Ad with Extensions

Author Avatar wrote on 17/05/2020

Give customers more reason to click your ad by including extra information about your business — by adding an ad extension. This course will show you how ad extensions make your ad more eye catching and encourage higher clickthrough rates.

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Google Ads & Ads Formats

Google Ads & Ads Formats

Author Avatar wrote on 17/05/2020

What is Google Ads?

Google Ads is an online advertising tool that helps businesses connect with their customers. You create your online ad, tell Google Ads who you want to reach, and Google Ads brings your ads to them. That’s basically it. 

Google Ads has a sophisticated targeting system that helps you show your ads to the right people, in the right place, at the right time. Use keywords, location, demographics, and more to target your campaigns.

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Google Ads Retargeting (Remarketing)

Google Ads Retargeting (Remarketing)

Author Avatar wrote on 17/05/2020

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

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Using Goals to Measure Business Objectives Google Analytics

Using Goals to Measure Business Objectives Google Analytics

Author Avatar wrote on 17/05/2020

Before we set up a goal in Google Analytics, let’s draw a distinction between two types of goals: business goals and Google Analytics Goals.

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Tracking Campaigns with URL Builder for Google Analytics

Topics: PPC MarketingMarketing