Custom Audience FB Ads

Written on 19/05/2020

Custom Audience FB Ads

Target Facebook Ads to people on your contact list

It’s easier to sell to current customers than to look for new ones, so strengthen your existing connections by using Custom Audiences. We’ll compare your data with ours to help you find the people you know on Facebook.If you have a customer list or data from your site, like purchaser email addresses, you’re ready to get started.Once you create your Custom Audience, your information will be encrypted to protect customer relationships and you’ll be set to reach more people on Facebook.

Creating your Custom Audience

Upload your customer list to find those people on FacebookGetting started is easy. Just follow these steps:

  1. Create a list of either email addresses or phone numbers using your customer data
  2. Save your list in CSV or TXT format
  3. Go to the Audiences tab in Ads Manager
  4. Click the Create Audience button, select the Custom Audience option and then choose Customer List
  5. Upload the CSV or TXT file list you previously saved or easily drag and drop your file to the Custom Audience box
  6. Your Custom Audience will be ready in about 30 minutes

Using your Custom Audience

1. Create an ad using the ads create tool. You can set it to show in News Feed or the right-hand column and on any device.
2. Choose your Custom Audience and select targeting options like location, age, gender and interests.
3. Set a budget and place your order. Your ad will be served to the audience you’ve chosen to target.

Expanding your Custom Audience

If your Custom Audience has fewer than 1,000 people, consider the following:

  • Choose CPM bidding to ensure your ads are served to the group you want to reach
  • Increase your maximum CPM bid. A slightly higher bid will help you reach your Custom Audience.
  • Test different creative elements to see which ones audiences respond to best
  • Update your Custom Audience as your list grows. This ensures your ads reach new customers as they find your business.
  • Create a lookalike audience from your Custom Audience to help your ads reach people similar to your best customers

Custom Audience: How can I export my email list from the custom audience?

You can’t. It’s hashed data.

Resource

https://www.facebook.com/business/a/custom-audiences

https://adespresso.com/blog/facebook-ads-custom-audiences-guide/