Social Media Marketing

MMAHH Marketing

MARKETING, DESIGN & SALES BLOG
Social Media Marketing Strategy
Social Media Marketing Strategy

Social Media Marketing Strategy

Author Avatar wrote on 01/06/2020

Social Media Marketing Goals

  1. Increase brand awareness — Follower count for your social profiles, reach of your social media posts, mentions, shares, and retweets
  2. Drive traffic to your website — Referral traffic from social media, the share of overall traffic, the bounce rate of social media traffic, and clicks on your social media posts
  3. Generate new leads — New leads collected through social media, downloads of your gated content, clicks on your lead-gen social media posts, and conversion rate of leads from social media
  4. Grow revenue — Signups, sales revenue, or revenue from social ads
  5. Boost brand engagement — Likes, shares, comments per post, mentions, and replies
  6. Build a community around your business — Number of posts, likes, and comments for Facebook groups. The number of participants and tweets per participant for Twitter chats. Number of daily active users for Slack communities
  7. Increase mentions in the press — Potential reach, shares and mentions, influencers talking about your content, and number of people reaching out to ask about industry-related questions
  8. Research and learn about your customers — Number of conversations with customers on social media, suggestions or feedback, and product/content improvements made from those suggestions
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Instagram Tips

Instagram Tips

Author Avatar wrote on 01/06/2020

Tip 1: Add 25/30 Hashtags

  1. Go to https://displaypurposes.com/
  2. Search a keyword and copy the list
  3. Remove the tags tagsforliks & tagsforliksapps
  4. Upload on the first comments
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Facebook Pixel

Facebook Pixel

Author Avatar wrote on 01/06/2020

Facebook Pixel is a tool allows you to track people with ads on FB after they visited your website or a certain page on your website

The Facebook pixel is a piece of code that's placed on your website to report conversions, build audiences and get insights about how people are using your website. You can create up to 10 pixels in your Business Manager account.

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Schedule an Ad Set FB Ads

Schedule an Ad Set FB Ads

Author Avatar wrote on 01/06/2020

Only lifetime budget ads, you can schedule your ad set to run on a specific day and time.

Before you begin

  • Use Page Insights to understand when your audience is most active on Facebook.
  • Design your ads based on the time of day or day of the week you choose. For example, if your ad set runs from 8 a.m. to 10 a.m., you may want your ad to use media associated with mornings.
  • Your ad appears in your audience's time zone. If you want to understand how people are responding in each time zone, create a separate campaign for each time zone.
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Custom Audience FB Ads

Custom Audience FB Ads

Author Avatar wrote on 19/05/2020

Target Facebook Ads to people on your contact list

It’s easier to sell to current customers than to look for new ones, so strengthen your existing connections by using Custom Audiences. We'll compare your data with ours to help you find the people you know on Facebook.If you have a customer list or data from your site, like purchaser email addresses, you're ready to get started.Once you create your Custom Audience, your information will be encrypted to protect customer relationships and you’ll be set to reach more people on Facebook.

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