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Google Ads Bidding Strategies
Google Ads Bidding Strategies

Google Ads Bidding Strategies

Author Avatar wrote on 18/05/2020

You can have Google Ads bid higher for ads that serve specific business goals, such as expanding brand awareness, increasing site visits, or increasing sales. This course introduces you to the bid options you can use to help achieve certain goals.

Google Ads runs an auction every time it has an ad space to fill -- whether that’s on a search results page, blog, news site, etc. Each auction decides which ads will show, at that moment, and in that space.

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Make Google Ads Seen – Ad Position and Ad Rank

Make Google Ads Seen – Ad Position and Ad Rank

Author Avatar wrote on 18/05/2020

Your ad competes with other ads each time there’s an opportunity to be seen by a good prospect — and the winner isn’t simply the highest bidder. Google’s ad auction works to help the most useful ads for viewers get the most visible spots on the page. This course explains how to win better ad placements by making your ad more useful to your customers.

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Building Your Keyword List for Google Ads

Building Your Keyword List for Google Ads

Author Avatar wrote on 18/05/2020

Selecting the right keyword list for your campaign can help you show your ads to the right customers. Your keywords should match the terms your potential customers would use to find your products or services. Here are seven tips to build a successful keyword list:

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Google Ads Campaign Types

Google Ads Campaign Types

Author Avatar wrote on 18/05/2020

Advertising with Google Ads starts with creating a campaign. The type of campaign you choose to create should be based on your advertising goals. The campaign type determines where customers will be able to see your ads, but you’ll have the chance to make this more specific with additional settings.Search campaign

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Enhance Your Ad with Extensions

Enhance Your Ad with Extensions

Author Avatar wrote on 17/05/2020

Give customers more reason to click your ad by including extra information about your business — by adding an ad extension. This course will show you how ad extensions make your ad more eye catching and encourage higher clickthrough rates.

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