PPC Marketing

MMAHH Marketing

MARKETING, DESIGN & SALES BLOG
Google Ads Tracking Template and Custom Parameter
Google Ads Tracking Template and Custom Parameter

Google Ads Tracking Template and Custom Parameter

Author Avatar wrote on 18/05/2020

Google doesn’t provide users with the enough detailed information about who clicked their ads, they allow users to install 3rd party trackers and this could be Google analatics. With these trackers, PPC managers can get more data about the users which they can then use to improve their ads campaigns & targeting.

Read more
Select Your Automated Bid Strategy

Select Your Automated Bid Strategy

Author Avatar wrote on 18/05/2020

How to choose your automated bidding strategy

You set the automated bidding strategy in Google Ads that best serves your primary campaign goal.

Read more
Determine a Good Bidding Strategy

Determine a Good Bidding Strategy

Author Avatar wrote on 18/05/2020

3 factors to decide your bidding strategy

  • Your overall budgetYes! You’ll definitely want to consider your overall budget when setting bids.
  • My campaign goals
    Yes! Depending on your campaign goals, you may care more about getting clicks, impressions, or conversions. With Google Ads, you can choose a bidding strategy that drives towards each. 
  • The value of a sale or conversionYes! Depending on how much a sale is worth, you may bid more or less. You may not want to spend $100 for a click if you’re selling a $2 product, but $100 may make sense if your sales are worth thousands.
Read more
Google Market Research Tools to Understand Your Audience

Google Market Research Tools to Understand Your Audience

Author Avatar wrote on 18/05/2020

Google Surveys

For fast focus group data: Google Surveys

Google Surveys give you a quick, cost-effective way to get valuable insights into the minds of your target audience. Gather the insights you need to make smarter, faster business decisions -- in a fraction of the time it takes for traditional market research.

Read more
Evaluate Google Ads Campaign Performance

Evaluate Google Ads Campaign Performance

Author Avatar wrote on 18/05/2020

Google Ads helps you improve campaign results by showing you what’s working and what’s not. This course explains how to assess performance with Google Ads and update your campaign to support better results.What searches and site terms have triggered my ad? 

Read more